One and Only Launch

Location: The Arts Club, Mayfair, London

An international luxury hotel group needed to showcase the brands stocked in their resort boutique. The first decision was the venue, because it had to carry the brand without any help. The Arts Club in Mayfair did that on its own.

Because the client was happy with the room as found, we deliberately did not dress it. The existing décor, furniture and features stayed, and the brand displays were styled to stand out against them rather than compete. Our work went into the production detail, the entertainment, the food and knowing how to light and place merchandise so it reads. Brand-appropriate gift bags were sourced and presented to match. When the pieces are this good and the room is already this strong, the job is restraint.

Interior of a retail store with large windows, purple curtains, a chandelier, mannequins, tables, and a man sitting at a piano.
A group of people socializing in an elegant, well-lit, art-filled living room with white walls, ornate crown molding, and a chandelier. Some are standing by a doorway, while others are sitting on a tufted leather couch around a wooden coffee table wi
Display of clothing and accessories in a gallery, including a white lace top with colorful fringe skirt on a mannequin, a hat on a glass bust, a framed artwork, a lamp, and a glass container on white pedestals, with curtains and wooden flooring in th
A mannequin dressed in a colorful, fringed dress with lace top, displayed in a glass window.
Display window showcasing a mannequin dressed in a colorful, fringed dress with a sheer white top, set against a backlit window with curtains on the sides and a white pedestal in front.
Interior of an elegant room with a white marble fireplace, decorated with three small flower arrangements and candles on the mantel. A painting of a soldier with a scarf and a cap hangs above the fireplace. A glass display case with jewelry is center