DVF at Claridge’s – The Tree of Love

Christmas 2018 is nearly upon us and we couldn’t let it pass without a mention about the tree that has turned our heads’ this year. This years tree is being designed by Diane von Furstenberg and “The Tree of Love” will be unveiled on Tuesday, November 27.

This is not the first time, however. For the last 9 years, Claridge’s has turned their Christmas tree installation into that Instagram worthy picture that draws crowds on a daily basis.

Having kicked it off in 2009 with John Galliano followed by Dior in 2010, the bar was set high. Subsequent years have seen Alber Elbaz for Lanvan in 2011, 2012 saw Kally Ellis of McQueens, who is also trusted event partner for JustSeventy. We have worked with McQueens to produce several events at Claridge’s. Our most recent collaboration was a wedding ceremony and reception where we built a Kazakh yurt for the ceremony and the reception was held in the ballroom with guests dining on raised levels to create a truly unique space with a bespoke painted marble effect dance floor (pictured above).

Dolce & Gabbana produced two trees back to back in 2013 & 2014. Then Christopher Bailey for Burberry with the unforgettable metallic umbrellas in 2015. This was the year we produced a fully immersive circus in the Claridge’s ballroom, along with a culinary molecular gastronomic journey for guests to be wowed, whilst watching the Olivier Award Winning La Soirée, including a hidden nightclub till the early hours.

Back to the Christmas run down, however, Sir Jony Ive and Marc Newson created an immersive space within the lobby in 2016 and in 2017, Karl Lagerfeld inverted the Christmas tree to make it stand upside down.

To find out more about how we can add a creative twist to your event, contact us here.